SOUEAST-About Us｜SOUEAST PROFILE_New DNA_Future Vision_Company Code

SOUEAST PROFILE

Founded in 1995, SOUEAST is one of China's earliest automotive enterprises.

In 2004, SOUEAST developed its first international sales network.

In 2012, SOUEAST launched its first independent R&D sedan - V5 LingZhi.

In 2022, SOUEAST committed to becoming an international automotive manufacturing enterprise.

SOUEAST integrates advanced international management experience and introduces world-class technologies and equipment to form modern production.
Since its establishment, SOUEAST has nearly 20 years of successful global experience, with total revenue exceeding $17.25 billion US and sales volume of 1.56 million units.

NEW

DNA

"EASE YOUR LIFE"

SOUEAST is inspired by an EASE lifestyle.

Elegant Design

Comfortable Experience

Warm Technology Network

ELEGANCE

Focusing on creating products
with refined taste.
Rejecting rigid design,
embracing relaxation and freedom.

COMFORT

With high-quality products and
superior service, we focus
on comfortable driving and
exceptional experience.

WARM TECHNOLOGY

Human-centered, we aim to
provide intelligent and
forward-looking technology.
Enabling more families to enjoy
intelligent urban travel.

N E W

D N A

EASE
YOUR LIFE

SOUEAST is inspired by the EASE lifestyle.
Elegant Design
Comfortable Experience
Warm Technology Network

ELEGANCE

Focusing on creating products
with refined taste.
Rejecting rigid design style,
full of relaxation and freedom.

COMFORT

With high-quality products and
superior service, we focus
on comfortable driving and
wonderful experience.

WARM TECHNOLOGY

Based on humanization, aiming to
provide intelligent and
visionary technology. Enabling
more families to have intelligent urban travel.

FUTURE VISION

Enable more young people worldwide to
experience comfortable urban mobility.

COMPANY CODE

EQUALITY Benefits of Technological Innovation

Equality of rights in science and technology:
Breaking the privilege between Price and Technology in the field of mobility.
Transparent Communication:
Bidirectional communication with users to achieve mutual enlightenment.

PRAGMATISM Refined Products, Not Generic

Today's automotive industry, in its pursuit of profit and revenue, often sacrifices quality. SOUEAST wishes to rely on a mature production and manufacturing system to offer consumers more reliable products and services.

OPEN-MINDEDNESS Diversity & Co-creation

What SOUEAST offers is not just cars, but also co-creation with the new urban youth! Respecting each individual, being open and welcoming all possibilities, creating a social network.

EQUALITY

Benefits of Technological Innovation

PRAGMATISM

Refined Products, Not Generic

Today's automotive industry, in pursuit of profit and revenue, often violates the priority of quality. SOUEAST hopes to rely on a mature production and manufacturing system, offering consumers more reliable products and services.

OPEN-MINDEDNESS

Diversity & Co-creation

What SOUEAST offers is not just cars, but also co-creation with the new urban youth! Respecting each individual, being open and welcoming all possibilities, creating a social network.